Taylor Swift Engagement Sparks Brand Frenzy: Sweet Deals and Clever Marketing
Taylor Swift's recent engagement to Travis Kelce sent ripples through the marketing world, prompting brands to capitalize on the buzz with Swiftie-inspired content and promotions. From playful social media posts to limited-time offers, companies are vying for the attention of Swift's devoted fanbase.
Panera Bread playfully announced "SHE SAID YEAST!" alongside a photo of their signature bread, while Auntie Anne's referenced Swift's "Paper Rings" with the Instagram caption "i'd marry you with pretzel rings." Buffalo Wild Wings even chimed in, offering to cater the celebrity couple's upcoming nuptials.
But the excitement didn't stop at social media engagement. Several companies are rolling out special deals and discounts to celebrate the couple's commitment.
Sweet Deals Inspired by Taylor Swift and Travis Kelce:
- Krispy Kreme: On August 26th, Krispy Kreme offered a two-hour window of free donuts from 5 p.m. to 7 p.m., while supplies lasted.
- Olipop: Paying homage to Swift's lucky number, Olipop is offering 13% off all subscription orders of their prebiotic sodas. New and existing subscribers can use the code "LOVERS13" to redeem the discount, which the company states will be available indefinitely.
- Portillo's: Portillo's Perks members can snag free small onion rings with any purchase exceeding $1.13. This offer is valid for one use only and expires after seven days, according to the restaurant chain's Instagram post.
- DoorDash: The food delivery giant is offering 13% off all orders with the code "THIRTEEN" until August 28th at 11:59 p.m. PT. As stated, terms and conditions apply, and the offer is subject to change.
